By Lesley J. Voss
AI tools have gained immense popularity today, offering small business owners and marketers the opportunity to save time and money. ChatGPT is one such tool that can generate content assets within seconds. However, it is important to understand that while the texts produced by ChatGPT may appear human-written and pass plagiarism checks, they lack originality. Due to its limited context understanding, ChatGPT often produces generic content that lacks audience insights and may even provide inaccurate information from the internet. Additionally, it struggles with covering controversial topics and tends to offer biased answers. Despite these limitations, ChatGPT and other AI tools can still be beneficial for your business. They can assist in generating ideas for your business blog, developing a content plan, and gathering information. AI is an exceptional productivity tool for content marketers as it saves time on brainstorming, planning, creating, and editing business content. The key is to use ChatGPT’s features wisely, as a complement to your existing processes, in order to enhance efficiency and maintain quality.
How to Create High-Quality Business Articles with ChatGPT
Step 1: Choose a Keyword and Topic
As a business owner or marketer, it is crucial to have a well-defined content strategy and plan before writing articles. Each topic in your content plan should align with your business goals and cater to the needs of your target audience. Furthermore, each content asset on your website should focus on a specific keyword to improve search engine visibility. Dive into your content plan and select a keyword and topic that align with user search intent.
Step 2: Create a Catchy and Emotional Title
The title is the first thing users see in search engine results, and it plays a vital role in attracting clicks. When crafting your title, ensure that it is relevant to the content you will provide, hooks the reader’s attention, and motivates them to click. Although ChatGPT can provide title ideas based on a keyword, it is important to research and create a unique, winning title that stands out from generic options. Tools like Ahrefs or Google can help you identify what titles and content types rank high for your target keyword.
Step 3: Build an Outline with H2s and H3s
Creating a detailed outline is essential for an organized and comprehensive content asset. ChatGPT can help expedite this process. Begin by searching your keyword on Google and examining the top 10 results from the search engine results pages (SERPs) to identify the subtopics they cover. Incorporate these subtopics as H2 and H3 headings in your outline. This ensures that your content covers all relevant aspects, establishes expertise, and follows Google’s E-A-T guidelines (experience, expertise, authoritativeness, trustworthiness). Prompt ChatGPT to assist you in creating an expanded outline by providing the following instruction: “Create an expanded outline on the topic [Your Title Here]. The outline should include these subheads [mention your H2s and H3s].”
Step 4: Add an FAQ Section
Consider the outline generated by ChatGPT as a rough draft. The next step is to revise the outline for higher quality. Remove any irrelevant content sections suggested by ChatGPT and add any additional relevant content if necessary. Utilize platforms like AlsoAsked.com to find 3 to 5 relevant frequently asked questions (FAQs) to incorporate into your outline. Select questions that align with user search intent and do not overlap with the H2s and H3s already mentioned. Add the selected FAQs to the bottom of your content outline. This FAQ section allows you to address voice searches, rank for long-tail keywords, and enhance the expertise and professionalism of your business content.
Step 5: Prompt ChatGPT with Your Outline
With your outline in hand, you can now prompt ChatGPT to generate a draft. Use a prompt such as: “Expand the outline above to create an informative and comprehensive article. The article must contain 3000 words. Use the points of the outline as headings and subheadings. Ensure the article is original. Write the article.” If you want ChatGPT to follow a specific author’s writing style, you can add something like: “Write the article as if you’re Lesley Vos.” (This method works well for content writers with a rich online portfolio, as AI can analyze their writing style before emulating it.) Consider prompting ChatGPT with each H2 and H3 separately to avoid repetitive statements. Continue re-prompting until you receive a 100% good, readable, and value-adding draft.
Step 6: Edit the Draft from ChatGPT
Once you have received a complete draft from ChatGPT, it is important not to rush and publish it immediately. AI detectors can identify artificial content, and content quality checkers like Copywritely can identify low-quality and non-unique content. Edit the draft to enhance its quality:
- Revise the draft to match your brand voice.
- Include custom images, charts, and graphs to improve visual appeal.
- Format the content for better readability by utilizing bullet points, short paragraphs, and examples.
- Incorporate internal and external relevant links within the content.
Step 7: Craft Your Own Introduction and Conclusion
Intros and conclusions generated by ChatGPT tend to be generic and lack the necessary impact. Revise the introduction by starting with a relevant and compelling hook. Keep it concise and well-structured, as users tend to scan rather than read content online. Incorporate personal examples to enhance brand storytelling and set expectations by previewing the content for readers. Write the conclusion yourself, ensuring it is personalized and includes a relevant call to action (CTA) for the audience.
While AI tools like ChatGPT can assist in content creation, it is crucial to recognize that the process is primarily human-driven. ChatGPT’s ability to imitate human writing is impressive, but it cannot replace your expertise and judgment. Avoid relying solely on AI for your content and ensure that it complements your existing processes while maintaining high quality. By leveraging ChatGPT wisely, you can save time and enhance efficiency in your business development tasks.
FAQs about Using ChatGPT for Content Writing for Your Business
Q: Is ChatGPT content good for SEO?
A: ChatGPT can be useful for automating certain SEO-related tasks, such as writing SEO titles, meta descriptions, and short-form content like social media posts. However, it is advisable to refrain from using ChatGPT content to generate complete SEO articles.
Q: Does Google penalize ChatGPT content?
A: Google does not penalize ChatGPT content directly. However, if the content is low-quality and does not provide value or originality, it will not rank well in search engine results. Google prioritizes “people-first content” and may penalize content that manipulates search rankings without providing helpful and original information.
Q: Can ChatGPT be used for content writing?
A: Yes, ChatGPT can be used to assist in the content writing process. You can utilize ChatGPT to brainstorm topic ideas, generate content outlines, find information for articles, and even create initial drafts. However, it is crucial to revise and edit the drafts for accuracy and quality.
About the Author
Lesley J. Voss is a marketing professional with over 9 years of experience specializing in sales copywriting and storytelling. She is currently associated with edu blogs and contributes regularly to various publications on business, digital marketing, and personal growth.