Content material advertising is a fun and exciting to increase site traffic to your blog or eCommerce store. Content advertising does more than just generate traffic; it also increases purchases.
Consultants believe that you may increase your conversion rate by 500%, giving you a significant advantage against online sellers who will not benefit from this equipment.
Before you get too enthusiastic, we want to caution you about some common blogging mistakes that do more harm than good.
1.Writing to Everyone at the Same Time with the Kitchen Sink
As a business owner, you must have a clear picture of your target customer. If you don’t know, now is the moment to find out.
If your target audience is too wide, no one will find your blog, and you will not be able to increase your site traffic or revenue.
The following are some things you should know about your buyer:
- age bracket
Many businesses recommend elaborating on your consumer and gaining insight into their thoughts. The more you know about your customer, the easier it will be to communicate with them so that they understand, which leads to sales.
Make a character out of a symbol and use it to drive all of your blog entries.
2. Not collecting email addresses from the start
Hopefully, you’ve already started collecting your prospects’ email addresses. Start right now if you haven’t already.
Your email list is your most valuable asset in your blog and online store.
Once you have a blog reader’s email address, you may send them an email every time you publish a new post, which will help increase traffic to your blog. Even better, you’ll be able to send them exclusive offers, discounts, and information about new items.
With your product and model in front of your customer’s eyes, your sales will rise.
To get email addresses, provide your customers with something valuable in exchange for their information. Some things you may be able to give in eCommerce are:
Delivery is completely free.
A Free Product with a Coupon
Start using any methods you choose to immediately attract potential prospects to join your email list.
3. Failing to Take Advantage of Automated Marketing and Advertising
Email automation may significantly increase the number of visits to your website and the amount of money you make.
You may automate email messages depending on most of your prospects’ purchasing and searching actions.
A welcome automation pipeline might automatically send a series of blog post emails that discuss one of your products or how your company got started.
Create interest in your blog’s content by including it in each email. Then, provide a hyperlink back to the blog post. This strategy will increase the number of visitors to your blog and stimulate interaction with your model. It will also increase the sales of your products if done correctly.
4. Erratic Blogging Schedule or No Schedule at All
The most frequent content material attracts the most common site visitors. If your blogging schedule is inconsistent, it will likely confuse your readers and hurt your Google search results (site visitors).
Setting a timetable and sticking to it is one of the greatest ways to provide coverage. Furthermore, Google favours lengthier, more in-depth content than short postings.
According to Oberlo.com, high-ranking blog entries often include a minimum of 1,000 words. Determine how often you’ll be able to deliver high-quality content and plan your content ahead of time. After then, stick to your timetable.
It will increase your prospects’ trust and faith in you and improve your search engine rankings.
5. Paying attention to detail Quite a bit on Your Own
The primary goal of your blog should be to promote what you’re selling. Don’t utilize your platform to reveal a lot of personal information. Keep the content material relevant to your readers’ interests.
If it’s important to tell the world about your new hobby of raising goats (and it has nothing to do with your eCommerce store), find another platform to discuss it.
You want to keep your readers’ interests at the top of your priority list if you want to create traffic that leads to purchases.
6. Putting Your Site Visitors’ Goals Higher Than Your Reader’s
Another way to lose readers is to put too much emphasis on search engine optimization. Although search engine optimization is important, you will be disappointed with the results if you try to fill your content with keywords to increase traffic.
Create high-quality, informative content that will pique readers’ interest who may want to buy your product. Accept relevant SEO strategies, but don’t force them into your textual content.
Uneven or irrelevant textual material irritates readers.
7. Illegally Obtaining Photographs and Treating Them as Personal
Don’t take pictures from the internet without authorization. You’re going to be caught eventually, and you’ll have to pay a hefty legal bill. It’s much easier to pay for images on the front side.
The only natural way to get your model on your buyer’s radar is to start a blog. However, considering how lucrative blogging is, plenty of other bloggers are on the market to supply you with the competition. Fortunately, this means that others make many mistakes that you may learn from.
Avoid these seven blogging blunders, and you’ll find that your eCommerce business will thrive. Your blog entries will appear in search engine results, resulting in increased traffic. Then you’ll attract people to subscribe to your email list to keep them coming back for more.
You may also expect to see an increase in conversion rates and sales if everything is done correctly.
Kate Lynch is a business and digital marketing blogger that devotes her whole day to producing high-quality content. She is an avid reader who enjoys sharing high-quality stuff from the internet with her friends and followers while keeping an eye on the most current trends and information in these fields. She is now employed at OmniSend, an e-commerce advertising automation tool designed for growing e-commerce businesses. Follow her on Twitter @IamKateLynch for more information.