We’re starting a new weekly series called Bonfire Buzz on the Small Business Bonfire blog. Every week, we’ll provide links to stories that we find interesting and related to a certain subject. This is a topic we’re discussing throughout the Bonfire, and this week it’s all about word of mouth.
The phrase Mouth 101 is a collection of phrases that people use to express themselves.
Tai Goodwin discussed phrase of mouth advertising and marketing with Dori DeCarlo, CEO of S1-Security First and host of Phrase of Mother on BlogTalkRadio and MomTV, on Melinda Emerson’s #SmallBizChat this week. It’s a must-read if you need a reminder of why you should bother with word of mouth in the first place and what it can accomplish for your business.
Learn more: How to Use Word-of-Mouth Advertising and marketing to Promote Your Business
It’s the same thing… yet it’s completely different.
Although social media uses the power of word of mouth, does this mean that word of mouth and social media are the same? Yes, Steve Olenski says yes, and he has a strong case, but read the comments for further discussion, then weigh in yourself.
Learn more: Social Media Marketing and Word-of-Mouth Marketing Have Become Identical.
On the playground, there is advertising and marketing.
While attending conferences and business events, everyone understands that we need to be prepared with an elevator pitch and a networking mindset, but what about everyday interactions with your neighbours, family, and associates? Of course, you don’t have to be a constant salesperson, but you may come across an appropriate moment to speak about business, even while on the playground, and Stacey explains how to do it properly.
Learn more: Three Additional Ways to Let Everyone Know What You Do.
Let’s Gather a Crowd of Shoppers
I prefer word-of-mouth advertising and marketing because it’s free, simple, and effective. It involves no effort (except for performing a good job and establishing a solid reputation, of course). If you just go about your business, provide exceptional service, and delight your customers like no one else, you’ll almost certainly benefit from word of mouth. If you want to be a bit more proactive, here are a few ideas for increasing word of mouth advertising and marketing.
Additional information: Increase your customer base by using word-of-mouth advertising and marketing.
Picture credit score: chaddybones